You may have heard of aromatherapy — the holistic process of extracting natural essences from plants to promote healing. Aromachology is similar, but aromachology focuses on emotional shifts, and how different scent profiles can influence the way you feel. For years, marketers used aromachology as a pillar of consumer sales strategy. After research suggested people bought more or spent more time in a store after being exposed to certain scents, certain fragrances would be used to enhance sales.

But today, research has shown that scents do more than change the way we behave — they can change the way we think. And this shift is twofold: The first few times we are exposed to a scent, our emotions shift. Over time, this creates what’s known as a positive feedback loop. The more times we experience the scent, the more we automatically feel a certain way.

Aromachology isn’t magic — it’s simply tapping into the deep mind-body connection we all possess. But at the root of the mind-body connection lies choice. We can choose to tap into certain moods. It’s all about perspective.

For example, when you have a day where nothing seems to go right — overslept alarm, got into an e-mail misunderstanding with your boss, everyone seems out of sync with each other in the rush to get out the door — it’s easy to continue to focus on what’s going wrong. But Choose Your Mood is a philosophy that allows you to focus on what you can control: A blue-sky day, a great playlist for your commute, a perfectly-poured coffee.

Scents can be a powerful tool that can help you quickly shift perspective and tune into a positive mind frame. Lifetherapy’s five scent profiles — LOVED, TRANSFORMED, INSPIRED, GROUNDED, ENERGIZED — were curated to tap into powerful moods, that can help you shift your perspective and become the best version of yourself, today and every day.