In a time where each day brings a new challenge, we knew we needed to pioneer into a new venture with obtaining content. With that, we turned to experiential veterans experts, Claudine DeSola and Janine Just, who have since pivoted their own Content Studio based in NYC, to virtual programming. What blossomed from a lot of trial and error of ideation during Quarantine soon developed into the Caravan Social Club. We partnered up with the duo and their team to test out our first virtual campaign, collaborating with Lifetherapy, a lifestyle beauty brand founded by Lynette Lovelace in 2009. To help kick-off our inaugural efforts, DeSola and Just layered in a roster of amazing talent, captured by photographer Justine Johnson (IG: piquant.photo) all through Zoom.
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