10 Years (Young) & All Grown Up
Lifetherapy just held a very successful launch party in New York, unveiling brand new packaging and products to honor Lifetherapy's 10 year anniversary. We transformed a top floor suite at The Beekman Hotel to offer a multi-sensory brand experience. Our guests lathered on our hand and body cremes while reading a self-empowering mantra in the glow of our new 75-hour soy candles.
One of the things I love about being an indie brand is when people tell us we're "surprising and different" — like how we offered our guests a complimentary aura reading and curated Lifetherapy playlists on Spotify so our guests could take the brand vibe home with them. We had a great turnout and reaction from press, editors and influencers.