Lifetherapy is feeling the LOVE from Cosmetic Executive Women (CEW) for our new packaging...redesigned in honor of our 10 year anniversary!
Our softly scented fragrances — complimented by our trusted, lux, clean formulas — are designed to stimulate your senses every morning and evening...subtly reminding you that YOU own the power to #ChooseYourMood each and every day.
Here’s what CEW had to say about our rebrand:
Beauty Scene: Sephora + Google; Fekkai Buys Back Business; Walgreens Bans Chemicals; Lifetherapy
November 8, 2018
Lifetherapy Repackages Bath & Body
About 10 years ago Lynette Lovelace founded Lifetherapy on the fundamental belief that when people take ownership of their frame of mind, positivity follows. Digging into her own life for inspiration, including personal health challenges, Lynette used her background as a restaurateur and luxury boutique owner to create and manage a business that would become Lifetherapy, a collection of bath and body products. Today, as consumers embrace aromachology—the science behind scent and how it affects human mind, body, mood and emotions—Lynette has revamped her lineup and incorporated clean, classic packaging to replace the bold patterned hues of her first iteration. "You know when you first decorate a house, you look back and see what you could do better. I feel the new collection is timeless...it's grown up," explains Lynette who showed off Lifetherapy's new look in an elegant bathroom setting at Manhattan's Beekman Hotel. The body wash/bubble bath and body lotion has also been joined by candles and a hand creme. There are a total of five collections designed to match moods, including: Grounded (relaxation), Energized (exhilaration), Loved (sensuality), Inspired (happiness) and Transformed (well being). Lifetherapy is sold on QVC and online at Lifetherapy.com. Prices range from $22 for the Hand Creme to $37 for a candle. A Collection Gift Set of all lotions and washes sells for $39.