Lifetherapy Founder Lynette Lovelace can be annoying
Yes, it’s true. We here in the Chicago office have known this for quite some time. And we’re ready to spill the beans and tell all. Here’s how the whole story really began…
It was 2009, and the world had crashed. People were in a massive panic mode. It was hard for any of us to find our happy place. In the midst of such a dismal time, Lynette launched a lifestyle brand based on positivity. Okay, that much is great and truly a testament of her character.
But, still there’s more to know about Lynette. She’s not into run of the mill concepts, so she contacted the cutting edge industry expert with a global background to craft her proprietary fragrances and formulations. He was a really big deal.
He loved her vibrant personality immediately and was thrilled to be working with such a fireball stylish woman. And then…
He encountered her dogged determination. He had worked with the best in the beauty industry. He had never, however, met anyone with this level of desired excellence. And, it challenged him.
After an involved year of working and reworking her formulations and proprietary fragrances, he realized only sheer exuberance would cut it. Specifically, when working with her body wash formulation, he remembered spending hours in his lab waiting for her verdict.
“This is good… but I want superior! I want a formulation no one can surpass. How can we improve it to make our hands feel even more hydrated and softer? I’m really looking for silky hands. I need more hydration in this body wash. I need it have ALL of the best ingredients!”
You see, good is good for good innovators. Lynette, however, doesn’t really do “good.” She lives in a world of great, fabulous, superb, and amazing. This pushed even this world-renowned chemist to dig deep and pull out something extraordinary.
He dared to dream with her and found a way to achieve the hydration she was after. He used a special humectant and added more of all the high-end ingredients in one formulation. The result was a proprietary blend of top-notch organic ingredients that was second to none, which included a prized natural humectant to condition and hydrate and the right balance of Vitamin E to improve skin texture and tone.
And this time, she returned from the sink a smiling Lynette. Lynette was pleased… finally. And with that he rediscovered her vibrant wonderful self, a wonderful self who then gleefully forged a lifetime partnership with her amazing chemist.
Choose Your Mood
Well, maybe she’s not so annoying after all. Maybe what we see is her character in action when she’s creating something for you. She takes this innovation thing very seriously. Her passion causes her to push past all obstacles and deliver quality you can effortlessly enjoy.
Next time you’re trying to achieve a really big goal, choose to be determined. Others may see this as annoying; but the truth is, it’s very infectious. It allows others to co-create your vision. You empower others to dig deep and find their own greatness, like our very own famous chemist did. In the end, your determination will produce something incredibly worthwhile. Go out and accomplish great things today!
Can you think of a time when you were wild-eyed crazy driven to achieve something? Please tell us about it. We’d love to hear from you!