How can a beauty brand care for your body and for your mind?

How can a beauty brand care for your body and for your mind?

"When you discover something that nourishes your soul and brings joy, care enough to make room for it in your life.” - Jean Shinoda Bolen

How can a beauty brand care for your body and for your mind? 

Self-care. Wellness. Lifestyle. 

Women today are bombarded with brands, events, quotes, books and the all-knowing contributors on their newsfeeds preaching mind-body connection. You may believe lifetherapy is one of them. It’s true we’re often asked how can a body care brand also care for your mind. 

Sometimes we talk about how…Lifetherapy has been thoughtfully developed to use the power of scent and positive affirmations, fused with extraordinary ingredients, merging the mind and body. 

Or how…All of our products are formulated without sulfates, mineral oil, petroleum, formaldehyde, propylene glycol or parabens. Cruelty-free, vegan friendly, gluten-free and proudly made in the USA

But really: it’s simpler than that. Our secret, the ritual we swear by to care for our body and our mind, is to use the products mindfully. When we moisturize, we repeat our mantras. When we wash, we think about what we wish for. And when we put on our hand cream, we think of the ways in which we’ve helped others or others have helped us. 

In other words: Grace. Goals. Gratitude. 

It’s less about the formulas (though they are super important) and more about the way in which you perceive them. Your body care should evoke your mind – and your feelings, and your imagination, and your mood. 

So look for body care products that inspire you to caring for yourself as you would a good friend: positive, encouraging, and easy. And for this week, spend Seven Minutes in the morning with the Mantra above: Grace, Goals, Gratitude. Repeat those words with deep breaths on the inhale and exhale. Pay attention to what thoughts follow, let them come to you naturally and tap into an inner strength to use the mantra as a lightness to carry you through your day.



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